In Japan, Phalaenopsis are called “kochoran” and are the most famous gift flowers.
Phalaenopsis are commonly seen in newly opened stores, restaurants, and offices, and are used as inauguration gift For example, images of elected politicians surrounded by phalaenopsis are frequently shown on TV.
This flowers is known as a formal gift flower in Japan.

-Reasons for popularity as a gift flowers
Phalaenopsis’ popularity as a gift flower is due to its message and ease of care.
The floral meaning of Phalaenopsis is ‘happiness flies in’, which is why it is considered an auspicious flower.
It can be kept indoors and maintains its beauty for months with just weekly watering, making it a plant that doesn’t burden the recipient.
In addition, it has minimal pollen and scent, making it safe to use in restaurants and hospitals.

-The Display Method
The flower spikes in Japan are often arranged meticulously, with each bloom facing forward, resulting in a balanced and orderly display of Phalaenopsis.
The display method is equally important. Pots, packing, and placement are designed to complement the surrounding scenery without being overly assertive.
By avoiding excessive decoration and emphasizing simplicity and elegance, the natural beauty of the flowers in highlighted.

-Tatehuda
In Japan, congratulatory flowers are accompanied by a tall, vertical card called a “tatehuda.” This is not a personal message card, however a formal designation indicating the social relationship with the sender’s position.
It typically bears the company name and the title.

-conclusion
Kochoran are considered formal celebratory flowers in Japan because they bloom beautifully for a long time and can be easily cared for.
Additionally, the accompanying card expresses congratulations and indicates the social relationship.